Cue the studies and stories about lost productivity, sports betting and consumerism run amok. But for all of the "sick" days taken, office pools created and revenues generated, March Madness shows us something remarkable -- that we are, without a doubt, human. Scholars like me worry that humans are starting to behave like predictable and even programmable machines. We're surrendering our humanity to smartphones, digital assistants and fitness trackers one tap, swipe and click at a time. Surveillance capitalism, or the monetization of data acquired through surveillance, allows high-tech media to grab and keep our attention while collecting, selling and using data about our moods, preferences, habits and lifestyles to nudge us.

We propose an alternative to the Turing test that removes the inherent asymmetry between humans and machines in Turing’s original imitation game. In this new test, both humans and machines judge each other. We argue that this makes the test more robust against simple deceptions. We also propose a small number of refinements to improve further the test. These refinements could be applied also to Turing’s original imitation game.